20 years and up in
At this point the fee buys a track record, which is the one input a newer coach cannot copy.
The whole ladder
- Under 1 yearFinding the first clientHourly$25 to $40/hrAnnual$20,000 to $30,000
- 1 to 4 yearsBuilding the practiceHourly$43 to $75/hrAnnual$40,000 to $65,000
- 5 to 9 yearsA full bookHourly$65 to $120/hrAnnual$65,000 to $100,000
- 10 to 19 yearsReferral-fedHourly$100 to $200/hrAnnual$90,000 to $180,000
- 20 years and up — you are hereSelling judgementHourly$150 to $200+/hrAnnual$120,000 to $300,000+
What that looks like by niche
Experience sets the floor, but the niche sets the ceiling. These are the senior hourly bands for the niches the source data breaks out.
- Executive coachingThe boardroom rateHourly$500 to $1,500/hr
- Business coachingThe revenue rateHourly$400 to $1,000+/hr
- Health and wellnessThe habit rateHourly$200 to $400/hr
- Career coachingThe next-job rateHourly$300 to $600/hr
- Life coachingThe starting rateHourly$200 to $500/hr
- Relationship coachingThe two-people rateHourly$250 to $500/hr