Business coaching
Priced against the client’s own revenue, which gives the fee an obvious return to argue from.
That places business coaching 2nd of 8 niches by typical annual income. See the full board.
By experience
- Entry$100 to $200/hr
- Experienced$200 to $400/hr
- Senior$400 to $1,000+/hr
What published rates actually look like
Session rates collected directly from coaches publishing their prices ran from $75 to $1,000, with most clustering between $150 and $400. The spread is the useful part: the top of the range is not a typo, and neither is the bottom. Verified sample · n=60
This is a small sample, so treat it as evidence of spread rather than of the typical rate.
What the engagement looks like
Almost nobody buys an hour. These are the shapes business coaching is actually sold in.
- Strategy kickstartSessions and action plansSessions4 × 60 minLength4–6 weeks$1,200 to $2,400
- 90-day acceleratorSessions, chat and frameworksSessions8–10 × 60 minLength3 months$3,000 to $6,000
- 6-month partnershipSessions, chat and reviewsSessions12–16 × 90 minLength6 months$6,000 to $15,000
- Monthly retainerSessions and on-call accessSessions2–4 × 60 minLengthOngoing$1,500 to $4,000/mo
Estimate, Verified sample · n=78
What else you can sell
- Group coaching programme8 to 20 participants per cohort$500 to $3,000
- VIP intensive daySingle day, deep engagement$1,500 to $15,000
- Online courseAsynchronous, low-touch$297 to $2,000
- Membership or communityRecurring revenue$47 to $197/mo
- Corporate or B2B retainerOrganisation-level contracts$3,000 to $10,000/mo