Executive coaching
Sold to companies rather than individuals, so the fee is measured against an executive’s salary and not a household budget.
That places executive coaching 1st of 8 niches by typical annual income. See the full board.
By experience
- Entry$150 to $250/hr
- Experienced$250 to $500/hr
- Senior$500 to $1,500/hr
What the engagement looks like
Almost nobody buys an hour. These are the shapes executive coaching is actually sold in.
- Leadership sprintSessions, assessments and summariesSessions6 × 60 minLength3 months$3,000 to $8,000
- 6-month contractSessions, EQ/DISC assessment, action plans and messagingSessions12 × 60–90 minLength6 months$8,000 to $20,000
- 1-day intensiveDeep-dive, team briefing and 30-day follow-upSessions1 full day on-siteLength1 day$3,000 to $8,000
- Annual retainerPriority access, quarterly reviews and ongoing advisorySessionsMonthly calls and on-callLength12 months$20,000 to $80,000
Estimate, Verified sample · n=78
What else you can sell
- Group coaching programme8 to 20 participants per cohort$500 to $3,000
- VIP intensive daySingle day, deep engagement$1,500 to $15,000
- Online courseAsynchronous, low-touch$297 to $2,000
- Membership or communityRecurring revenue$47 to $197/mo
- Corporate or B2B retainerOrganisation-level contracts$3,000 to $10,000/mo