What should you charge?
Most rate advice starts from what you charge now, which is exactly the number that got you here. This works the other way round: from the income you want, back to the rate that reaches it, checked against what your niche actually pays.
You need to charge
$130/hr
That is below the published band for executive coaching ($200 to $500/hr). You could charge more for the same work, or reach your target on fewer hours.
As an 8-session package
$1,043
Three months, the most common core tier.
Clients a year
87
At that package price, to hit your target.
Real working week
38 hrs
Client hours are roughly 40% of the job.
The working-week figure is the one most coaches miss. The source data puts coaching sessions at about 11.6 hours of a 26 to 35 hour week, with the rest going to preparation, marketing, admin and sales. A rate set against client hours alone is how a $150 hour becomes a $25 hour.
Packaging the work is worth 40 to 60% on the same hours, which moves this number more than any rate rise.
How this is calculated
Your target income is divided by your billable hours a year, which gives the hourly rate that reaches it. The package figure multiplies that rate by eight sessions, the most common core-tier length in the source data.
The working-week figure assumes client hours are about 40% of a coach’s time. That comes from the report’s breakdown: roughly 11.6 hours of sessions inside a 26 to 35 hour week, with preparation, marketing, admin and sales calls taking the rest.
The verdict line compares your required rate against the published band for your niche. It will tell you when your target is unusual rather than printing a number nobody charges.
What it deliberately does not do
It does not account for tax, which varies too much by country and structure to guess usefully. Treat the target as gross revenue, not take-home.
It does not subtract platform and tool costs, which the source data puts at roughly $539 to $600 a month for a typical fragmented stack. If that applies to you, add about $7,000 to your target.
It assumes every billable hour is sold. In practice a full book takes time to build, and the ramp is the part rate advice usually skips.