Health and wellness
The most crowded end of the profession, and the one competing hardest against apps and subscriptions.
That places health and wellness 4th of 8 niches by typical annual income. See the full board.
By experience
- Entry$50 to $100/hr
- Experienced$100 to $200/hr
- Senior$200 to $400/hr
What the engagement looks like
Almost nobody buys an hour. These are the shapes health and wellness is actually sold in.
- 4-week resetSessions, habit tracker and a food and movement planSessions4 × 60 minLength4 weeks$400 to $800
- 3-month programmeSessions, weekly check-ins and resourcesSessions8–10 × 60 minLength3 months$900 to $2,000
- Ongoing monthlySessions and between-session messagingSessions2–4 × 60 minLengthMonthly$300 to $700/mo
- App-based with coachPsychology-based app and a weekly coach check-inSessionsDaily lessonsLengthOngoing$17 to $149/mo
Estimate, Verified sample · n=78
What else you can sell
- Group coaching programme8 to 20 participants per cohort$500 to $3,000
- VIP intensive daySingle day, deep engagement$1,500 to $15,000
- Online courseAsynchronous, low-touch$297 to $2,000
- Membership or communityRecurring revenue$47 to $197/mo
- Corporate or B2B retainerOrganisation-level contracts$3,000 to $10,000/mo