Life coaching
The easiest niche to enter and the hardest to monetise, because the outcome is the least measurable.
That places life coaching 7th of 8 niches by typical annual income. See the full board.
By experience
- Entry$50 to $100/hr
- Experienced$100 to $200/hr
- Senior$200 to $500/hr
What published rates actually look like
Session rates collected directly from coaches publishing their prices ran from $50 to $980, with most clustering between $100 and $250. The spread is the useful part: the top of the range is not a typo, and neither is the bottom. Verified sample · n=18
This is a small sample, so treat it as evidence of spread rather than of the typical rate.
What the engagement looks like
Almost nobody buys an hour. These are the shapes life coaching is actually sold in.
- StarterSessions and email supportSessions4 × 60 minLength4 weeks$400 to $600
- 3-month programmeSessions, email and worksheetsSessions8 × 60 minLength3 months$1,200 to $2,500
- 6-month deep diveSessions, chat and accountabilitySessions12–16 × 60 minLength6 months$2,500 to $5,000
- VIP intensive dayDeep-dive session and follow-upSessions1 full dayLength1 day$750 to $2,000
- Group coachingGroup sessions and communitySessionsGroup callsLengthMonthly$100 to $300/mo
Estimate, Verified sample · n=78
What else you can sell
- Group coaching programme8 to 20 participants per cohort$500 to $3,000
- VIP intensive daySingle day, deep engagement$1,500 to $15,000
- Online courseAsynchronous, low-touch$297 to $2,000
- Membership or communityRecurring revenue$47 to $197/mo
- Corporate or B2B retainerOrganisation-level contracts$3,000 to $10,000/mo